Desperation row; DISCONTENT. REVELATION. BETRAYAL.
    LIFE GAVE MARC CHERRY A TEMPLATE FOR A DARK, FUNNY LOOK AT THE SECRET LIVES OF SUBURBAN WIVES.
    Maria Elena Fernandez
    Times Staff Writer
    5 September 2004
    Los Angeles Times

    The creator of "Desperate Housewives" strolls through the
    cul-de-sac of his imaginings, those hopeless, adverse days of unemployment,
    betrayal and near-bankruptcy behind him. In one month, ABC viewers will
    get to sample Marc Cherry's luscious, ultra-suburban Wisteria Lane, a
    perfect street in a perfect neighborhood where its inhabitants are everything but.

    The forlorn women of Wisteria Lane may live next door to one another
    and even consider themselves friends, but they have no idea what really
    goes on behind closed doors, including why their other friend, Mary Alice
    Young (Brenda Strong), has shot herself in the head. Now, from her unique
    vantage point -- death -- Mary Alice delights in sharing all of the
    neighborhood's secrets, except, of course, her own.

    Cherry knows a lot about women who place a premium on appearances.
    Until three years ago, his own mother, a private and exceptionally
    mannered woman who gave up fashion designing and illustrating to raise
    three children, had been harboring her own secrets about motherhood and
    marriage. "She thought it was classless to talk about your personal
    problems," Cherry says.

    All that was changed by an unexpected conversation between mother and
    son, and now Cherry is on his way to launching one of the most anticipated
    shows of the fall season. His desperate housewives are a beautiful,
    complicated and intriguing lot of thirtysomething women who are paying
    dearly for their life choices: Susan Mayer (Teri Hatcher), a children's
    book illustrator and mother whose husband has left her for his secretary;
    Lynette Scavo (Felicity Huffman), a mother of three rambunctious boys and
    newborn daughter, who longs for her high-powered corporate career;
    Bree Van de Kamp (Marcia Cross), a repressed Martha Stewart-type whose zeal
    for perfection drives her family away; and Gabrielle Solis (Eva Longoria),
    an ex-model who is so bored with her wealthy, condescending husband that
    she sleeps with her 17-year-old gardener. Then there's Edie Britt
    (Nicollette Sheridan in a recurring role), the sexy, morally loose
    divorcee who competes with Susan for the attention of the cul-de-sac's
    most eligible and up-to-no-good bachelor, Mike Delfino (James Denton).

    ABC is in need of a hit drama, but whether "Desperate Housewives"
    will be the one to help the beleaguered fourth-ranked network is still
    weeks from being answered. Cherry, who wrote for "The Golden Girls"
    and "The Golden Palace," certainly hopes so, but he tries not
    to think that far ahead. He still remembers where he was just two years ago.

    "I was getting concerned that I was getting older and I couldn't
    get an interview anywhere for a staff position," says Cherry, who
    also produced "The Five Mrs. Buchanans" and "Some of My
    Best Friends." "The sitcom market was dying, and I had only
    thought of myself as a sitcom writer. I had a long, honest talk with
    myself and I had to admit that I didn't have a killer piece that wowed
    everybody. And I desperately wanted one."

    The seed for his offbeat show was planted one year earlier by his
    favorite housewife -- his mother. Martha Cherry kept a tidy house,
    served meals with linen napkins and napkin rings, and was a renowned
    "coaster freak" who often reminded her children, "Oh,
    let's not be unpleasant."

    "My son says that my greatest failing is that I so dislike
    unpleasantness," says Martha Cherry, who lives in Brea with her cat.
    "If I'm forced to, I can be unpleasant, but I really dislike to do it.
    I like people with good manners, and I believe in the golden rule."

    So Cherry was understandably stunned when he was watching coverage of
    the high-profile Andrea Yates case with his mother and he turned to her
    and asked, "Can you imagine a woman being so desperate that she
    would hurt her own children?"

    Martha Cherry removed her cigarette from her mouth and replied,
    "I've been there," speaking of the emotional strains a mother
    can feel rather than the literal reality of Yates, who was convicted in
    2002 of drowning her five children in a bathtub and was sentenced to
    life in prison.

    "You have to understand, my mother has seven stories and I've
    heard them all 100 times," Cherry says. "She is the kind of
    person who dwells on the positive. For her to open up when I was 40 and
    start telling me that there were moments she was depressed and felt
    like she was bouncing off the walls was shocking to me. I had no idea
    there was all this drama in my house."

    Martha Cherry had confessed to her son that raising her three children,
    who were a year apart in age, alone on a farm while her husband was away
    working on a master's degree almost drove her mad. "I felt overwhelmed,"
    she says. "I've never thought of myself as desperate about anything.
    I just felt like I had never seen so many children in all of my life, and
    they were all mine. I was not a baby person. My interests were not in
    cooking and housekeeping. I did it. But I wasn't into it."

    So Cherry focused on the first image that occurred to him, Mary Alice
    spending her last day on Earth "quietly polishing the routine of my
    life until it gleamed with perfection" and then shooting herself,
    only to be discovered by a neighbor who had borrowed her blender. Two
    months later, the first draft of "Desperate Housewives" had
    been completed.

    "I thought to myself, 'I've done it! Everyone will see it and
    behold my brilliance,' " Cherry says. "But nobody bought it.
    People complimented my writing, but all of the networks turned me down.
    I was so desperate I was willing to put it on in somebody's backyard."

    Fateful development

    The worst was yet to come. Cherry did not know that his agent and
    friend of 13 years, Marcie Wright, had been stealing from him and other
    clients. From fall 2002 to spring 2003, Cherry wrote another pilot and
    pursued legal action against Wright, owner of the boutique literary
    agency the Wright Concept, who court records confirm was convicted in
    May 2003 of embezzling $270,000. Of that, $79,000 belonged to Cherry.

    "I had talked myself into believing that I was spending frivolously
    because she was my friend and I didn't want to believe it," Cherry
    says. "Now, I'm having sadder but wiser moments. It was beyond
    devastating, but in a weird way it was the best thing that ever happened
    to me."

    Wright's conviction forced Cherry to go shopping for an agent. He landed
    at Paradigm with Debbee Klein and Andy Patman, who quickly surmised why nobody
    wanted to give life to Cherry's troubled housewives. Even though Cherry had
    written a one-hour script, Wright had been selling it as a half-hour sitcom.
    Klein and Patman came up with a new strategy: Team Cherry with experienced
    soap opera producer Chuck Pratt Jr. and pitch it as a prime-time soap that
    dabbled in other genres.

    "A lot of times in this business people look at what you did before
    as a writer and they think that's all you're comfortable with," says
    Pratt, a consulting producer on the show. "Marc's experience was
    sitcoms, but that doesn't mean those skills aren't adaptable and that his
    instinct for storytelling can't be applied to other genres. Without changing
    it too much, we worked on adding dark flair and open-ended story arcs while
    protecting the comedy all the way through. I resisted adding melodrama as
    much as Marc resisted the straight-on-sitcom style."

    On Sept. 15, Steve McPherson, then head of Touchstone Television, bought
    "Desperate Housewives." Four days later, under court order, Wright
    paid Cherry full restitution. "It was a good week," Cherry says.
    (Wright is scheduled to be released from jail two weeks before the show
    premieres.)

    Then it got better. McPherson moved from studio exec to prime-time
    programming chief at ABC and by the time the show landed on the schedule
    it had one of TV's most coveted time slots, 9 p.m. Sundays.

    "It sets itself apart in so many ways," says McPherson.
    "It's a really fun guilty pleasure and, I think, a real voice about
    what's going on in America and the modern woman. It's a heightened reality,
    but everybody can relate to it because everybody has a little dirty laundry.
    It's meant to be about us all and not about us all."

    Indeed, "Desperate Housewives" is an unusual prime-time mix
    of dark comedy, mystery and soap opera elements that "hopefully will
    never be a traditional anything," as Cherry likes to say.

    In fact, if the show succeeds it will be because of its candid if comic
    portrayal of contemporary women and the challenges of raising children.
    In the pilot, Lynette struggles with her four young children while her
    husband is away on a business trip, but, like most women, she never admits
    that out loud. "We are set up in society to have this holy air about
    motherhood that does not allow us to ever dislike it," says Huffman,
    who has children ages 2 and 3. "Being a mother is harder work than
    running a Fortune 500 company and you don't love it every single moment.
    Why is it that there's room for not liking your spouse sometimes or having
    fights and disagreements with friends, but when it comes to our kids we
    are only supposed to feel one way?"

    Lynette and her girlfriends may be bubbling inside with discontent,
    insecurities and obsessions, but outside on Wisteria Lane, everything is
    in pristine order. With its Craftsman houses, faux wisteria-adorned jogging
    path, wrought-iron lawn furniture and "Eagle State" license plates,
    the idealized suburbia of Wisteria Lane already has become a Universal
    Studios tram tour stop.

    "Isn't that sweet?" says Cherry, opening the door to Gabrielle's
    home. "The first field trip I went on was when I was in the third grade
    and we came to Universal and we rode on the tram and got to see the
    'McMillan and Wife' house. The idea that I've done something that's
    already part of this tour is so great."

    Secrets and bad choices

    On this toasty summer afternoon, Cherry is enjoying what Huffman refers
    to as the "golden bubble" -- the exciting period when the cast and
    crew can revel in their work and the show's critical buzz without worrying
    about viewers and those pesky Nielsen ratings. These are no ordinary dog days;
    in fact, they are long production days that often go late into the night.
    But Hatcher still finds time to bake chocolate chip cookies, pecan cake and
    cobbler for the writing staff that is pounding away story lines for the
    lovelorn and sweet single mother she plays.

    Cherry too can kick back (though just for two hours; there are nine more
    scripts to go and "never enough time for writing") to show off the
    way he has transformed one of Hollywood's most famous back-lot streets,
    Colonial Drive at Universal Studios -- home of "Leave It to Beaver"
    and "Providence," not to mention several films -- into a kooky,
    upscale cul-de-sac that keeps out traffic as effectively as it holds in its secrets.

    "At its core, this show examines the choices we make in life and
    what happens when what you've chosen still does not make you happy,"
    says Cherry, who graduated from Cal State Fullerton with an acting degree.
    "The women are desperate, but the show's not just about their desperation.
    They are their own island of serenity and tranquillity. If they can just
    admit their troubles to each other, it will bring them a sense of peace and
    balance. But they're not the 'Sex and the City' girls who told each other
    every intimate detail. They'll continue to hide things and make bad choices,
    which is where the fun comes in."

    Because television dramas with four leading female roles are hard to come
    by, especially for women over 30, Cherry's telephone began ringing in January
    as soon as ABC began casting the pilot.

    Agents all over Hollywood wanted their A-list actresses to play
    out-of-luck Susan, who accidentally sets her competition's house on fire;
    exasperated Lynette, who has to jump into a pool during a wake to drag out her three young sons;
    firecracker Gabrielle, who mows her lawn in an evening gown to keep her husband
    from firing the gardener who is her lover; and passive-aggressive Bree, who
    nearly kills her husband by putting onions in his salad (he's allergic),
    minutes after he announces he "can't live in this detergent commercial
    anymore."

    "I was scared of Bree because she's a hard character," says Cross,
    who decided to audition even though she was wrapping up a year on
    "Everwood" and intended to take time off. "She's so covered
    up. You have to show her defenses and neurosis but then also show those
    feelings brewing up inside and capturing that glimpse of her soul. It's
    like constantly walking a tightrope. But there was nothing like this script
    out there, so I had to do it."

    Eva Longoria, who had been offered parts in several other fall shows, was
    drawn to her character, in part, because Gabrielle and her husband, Carlos,
    are Wisteria Lane's nouveau-riche couple.

    "There are wealthy upper-class Latinos in this nation, so why not
    show it and reflect it on TV?" says the Mexican American actress.
    "Not only are they the wealthiest couple on the block, but they have
    a white gardener. That was a big joke in and of itself."

    Jokes abound on "Desperate Housewives," but what gripped Hatcher
    enough to come out of her six-year maternity leave from acting during which
    she limited her career to a few guests spots, were the truths beneath the funny lines.

    "Not only are there not enough great roles for women, but here's a
    show that has equally strong, unique and powerful female characters,"
    Hatcher says. "Marc has such a skewed, unpredictable, dark and funny
    way of communicating feelings and relationship disorders. He gets women
    and he gets relationships and he gets what being a human being is all about."

    So how is it that Cherry, a fortysomething white man, has made a career
    out of telling stories about women of diverse ages, class and ethnic backgrounds?

    "I'm a guy who's got a mom and two sisters and many friends who are
    girls ... and you know I'm gay, so that helps too," Cherry says, and
    laughs. In essence, Cherry is doing what most writers do: He's writing what he knows.

    "Isn't that amazing?" says his mother, who loves her son's
    new show. "As mothers, we do our thing and hope for the best, never
    thinking anything we did was remarkable. When I watched the pilot, I
    thought about the mundane things that can cause an impression on a child,
    things I didn't think about then."

    But as "Desperate Housewives" proves, what is ordinary to one
    woman can become an entertaining romp for her son. If Lynette's attempt
    to discipline her rowdy sons by making them believe she has Santa Claus'
    cell phone number seems over the top, compare it to the time Martha Cherry
    drove away without her 4-year-old son to teach him a lesson about good behavior.

    "I didn't say I was all good, did I?" Martha Cherry says mischievously.

    No, and neither are her son's other favorite housewives.

    *

    "Desperate Housewives" will air at 9 p.m. Sundays on ABC, premiering Oct. 3.

    © 2004. All Rights Reserved.


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